HOW DOES YOUR BRAND SOUND?

Music Branding is about using music to strengthen your brand identity. Just like a design program should communicate your brand’s core values, the music that your company uses in various situations should do the same. The opportunity to position and enhance a brand through music and sounds is often overlooked. May it be the soundtrack to a commercial, background music in a hotel or a store, a sound logotype, music on a web page or a catwalk - a thorough Music Branding strategy takes care of all your sonical needs.

This raises a number of questions. What should your brand sound like? Where and when should it sound? Should you use already existing or new tailor-made music? To answer these questions we work through the following three steps:

BRAND IDENTITY

Together with your company’s brand manager we identify the primary core values of your brand identity that should be communicated. As a compliment we use the tool Music Brand Scan™ to arrive at a number of secondary values that together with the primary values give you a more unique and at the same time more accurate Music Identity.

MUSIC IDENTITY

In the second step we translate, in words, all values that have been identified into musical terms. This is being done with other competitors’ music identities and your customers’ musical perceptions in mind. As musical terms sometimes can be a bit abstract, a Music Moodboard made up of musical fragments is put together into a continuous mix as a compliment to the written description of your Music Identity

MUSIC CHANNELS

Potential channels for communicating your Music Identity are identified, such as background music, commercials, social media and sound logos. Depending on the type of channel, we can assist you with composing, selecting and communicating music that is in line with you company’s Music Identity.