Welcome to MusicID

Music is the finest of arts, and one of the most powerful tools to express and enhance emotions. Despite this, music and sound are commonly neglected bearers of brand identity. We love sound and know how it influences people. Here's what we can do for your brand:

Music Branding

Through a thorough brand and market analysis combined with our Music Brand Scan™ we translate your brand's values into music, ambience and sounds. The results are summed up in a manual and a moodboard that together function as a guide for future sonic activities...
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Composing

Depending on the specific conditions and the sonical needs of your brand we compose and produce tailormade music. The most common end products are commercials, fashion shows, dvd-productions and innovative sound logos.

Selecting

We help you choosing the right music for the right occasion. This includes programming playlists (such as Spotify or iPods) for in-store concepts, art exhibitions, hotels and restaurants as well as picking the right song for a commercial or a dvd-production.

08 April 2010

NK Spring 2010 - The World

NK’s campaign for spring 2010 was based on the theme “The World” and so was the musical concept for the fashion show. Modern international dance music like Kuduro, Pretoria Bass, Carioca Funk and Nu Cumbia was put together into a energetic mix. Airport announcements from international airports worked as an introduction to each show.

In between the shows, and throughout the duration of the campaign you could hear low key singer songwriters singing in various languages, and outside the store, the display windows were filled with music by street musicians from all over the world.

18 January 2010

Vitamin Water Launch In Sweden

Last December Vitamin Water by Glacéau (owned by Coca-Cola Company) finally landed in Sweden. The launch of the enhanced water was celebrated with a big party. We were asked to write and produce the music for the invitation. This is how it came out.

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